Google Merchant Center is where you upload and manage your product data for use in Google Shopping ads and free product listings.
Key Functions
- Upload and manage product feeds
- Monitor feed health and errors
- Set shipping and tax settings
- Manage promotions and sales
- Link to Google Ads for Shopping campaigns
Feed Methods
View Feed Upload Options
Automatic (Content API): Direct integration with your ecommerce platform
Scheduled fetch: Google pulls from a URL on schedule
Manual upload: Upload spreadsheet files
App integration: Shopify, WooCommerce, etc. have native connections
Common Issues
- Missing required attributes
- Price mismatches between feed and website
- Policy violations (prohibited products)
- Image quality issues
- Availability discrepancies
Our Management
We monitor Merchant Center health daily, resolve disapprovals promptly, and optimise feed attributes to improve ad performance.