Email segmentation divides your subscriber list into smaller groups based on shared characteristics, allowing you to send more relevant, targeted messages.

Why Segmentation Matters

  • Segmented campaigns have 14% higher open rates
  • 100% higher click-through rates than non-segmented
  • Reduces unsubscribes by sending relevant content
  • Increases revenue per email sent

Common Segmentation Criteria

View Segmentation Options

Purchase Behaviour: First-time vs repeat buyers, high-value customers, product category purchased
Engagement: Active vs inactive, email openers vs non-openers
Demographics: Location, gender, age
Lifecycle Stage: New subscriber, prospect, customer, VIP
Preferences: Product interests, communication frequency

Segmentation Examples

  • Send skincare emails only to customers who bought skincare
  • VIP discount to top 10% of customers by spend
  • Re-engagement campaign to subscribers inactive 90+ days
  • Location-based promotions for local events

We build sophisticated segments in Klaviyo based on your customer data and business goals.