Facebook Signals Gateway is Meta's server-side tracking solution that helps recover lost conversion data.
What It Does
Acts as an intermediary that captures conversion data from your server and sends it to Meta, bypassing browser-side tracking limitations.
Benefits
- Improved data accuracy
- Better event match quality
- More complete attribution
- Enhanced optimisation signals
How It Works
- Conversion happens on your website
- Server captures event data
- Signals Gateway processes and enriches data
- Data sent to Meta's Conversions API
Implementation
Signals Gateway can be set up through Meta's Events Manager and integrated with your ecommerce platform or server infrastructure. We handle the technical implementation as part of onboarding.