Creative is the biggest lever in paid social performance. Our approach combines data-driven insights with creative best practices.
Our Creative Philosophy
- Platform-native content outperforms polished ads
- Test volume matters: more concepts, faster learning
- Data informs creative decisions
- Authenticity beats perfection
High-Performance Creative Framework
We use our proprietary HPC (High-Performance Creative) scoring methodology to evaluate and improve video ad creative, focusing on:
View HPC Framework Components
Hook Score: Capturing attention in the first 2.3 seconds
Rehook Cadence: Maintaining engagement throughout
Authenticity Markers: Building trust and relatability
Emotional Contagion: Creating connection and response
Creative Testing Process
- Develop multiple concepts based on insights
- Test at low spend to identify winners
- Scale winning creative
- Iterate with variations of winners
- Refresh before fatigue sets in
We typically refresh creative every 2-8 weeks depending on spend and audience size.