LinkedIn Ads allow you to reach professionals based on their job titles, companies, industries, and skills. It is the premier platform for B2B marketing.
Why Advertise on LinkedIn
- 900+ million professional members
- Unmatched B2B targeting capabilities
- Decision-makers actively using the platform
- Professional context increases credibility
- Higher quality leads than most platforms
LinkedIn Ad Formats
View Ad Formats
Sponsored Content: Native ads in the feed (single image, carousel, video)
Sponsored Messaging: Direct messages to prospects (Message Ads, Conversation Ads)
Text Ads: Simple PPC ads in the sidebar
Dynamic Ads: Personalised ads using profile data
Document Ads: Share PDFs directly in feed
LinkedIn Targeting Options
- Job title, function, and seniority
- Company name, size, and industry
- Skills and interests
- Education and degrees
- Member groups
- Account-based marketing lists
Best For
B2B lead generation, recruiting, thought leadership, and reaching specific professional audiences that are difficult to target elsewhere.