A Custom Audience is a targeting option based on people who have already interacted with your business.

Custom Audiences Explained

Types of Custom Audiences

Customer List - Upload your email or phone list, and Meta matches it to user profiles.

Website Traffic - Target people who visited your site, specific pages, or took specific actions (requires Pixel).

App Activity - Target people who used your mobile app.

Engagement - Target people who engaged with your Facebook Page, Instagram profile, or ads.

Video Viewers - Target people who watched your videos (25%, 50%, 75%, or 95% completion).

Common Use Cases

  • Retargeting cart abandoners
  • Excluding existing customers from acquisition campaigns
  • Nurturing engaged prospects
  • Re-engaging lapsed customers