Google Tag Manager (GTM) is a free tool that lets you manage tracking codes and pixels without editing website code directly.
Why Use Tag Manager
- Add and update tags without developers
- Faster implementation of tracking
- Reduced risk of breaking your site
- Version control and easy rollback
- Built-in testing and debugging
What You Can Manage
View Tag Types
Analytics: Google Analytics 4, Adobe Analytics
Advertising: Meta Pixel, Google Ads, TikTok Pixel, LinkedIn
Conversion Tracking: Purchase events, form submissions
Remarketing: Audience building pixels
Third-Party: Hotjar, Lucky Orange, chat widgets
How It Works
- Install one GTM container code on your site
- Add tags for each platform in GTM interface
- Set triggers for when tags should fire
- Test in preview mode
- Publish changes
Our Setup
We implement GTM as standard for clients, ensuring clean tracking setup that can be easily maintained and updated as needs change.