SMS marketing sends promotional and transactional messages via text. With 98% open rates and immediate delivery, it is one of the most effective direct channels available.

Why SMS Works

  • 98% open rate (vs 20% for email)
  • 90% read within 3 minutes
  • Higher engagement than other channels
  • Immediate delivery
  • Personal and direct

SMS Use Cases

View SMS Applications

Promotional: Flash sales, new arrivals, exclusive offers
Transactional: Order confirmation, shipping updates, delivery alerts
Abandoned Cart: Recovery reminders
Back in Stock: Product availability alerts
Loyalty: Points updates, member exclusives
Appointments: Booking confirmations and reminders

SMS Compliance (UK)

  • Explicit opt-in required (PECR regulations)
  • Clear opt-out in every message
  • Identify your business
  • Respect sending hours (avoid late night)
  • Separate consent from email

SMS Best Practices

  • Keep messages short (160 characters ideal)
  • Include clear CTA and link
  • Do not over-send (2-4 messages per month)
  • Personalise when possible
  • Reserve for high-value communications