Conversion tracking measures when users complete valuable actions on your website, allowing you to understand which marketing efforts drive results.
Why It Is Essential
- Know which campaigns generate revenue, not just clicks
- Calculate true return on ad spend
- Enable smart bidding algorithms to optimise
- Identify your best-performing channels
- Make data-driven budget decisions
Common Conversions to Track
View Conversion Examples
Ecommerce: Purchases, add to cart, checkout initiated
Lead Generation: Form submissions, phone calls, chat starts
Engagement: Newsletter sign-ups, content downloads
Offline: Store visits (for local businesses with Google integration)
How It Works
- Install tracking code (pixel/tag) on your website
- Define what actions count as conversions
- Code fires when conversion happens
- Data sent back to advertising platforms
- Platforms attribute conversions to campaigns
Implementation
We set up conversion tracking using Google Tag Manager for clean, manageable implementation. This includes Meta Pixel, Google Ads conversions, GA4 events, and any other required tracking.