We structure contracts to give campaigns time to succeed while providing flexibility.

Typical Contract Terms

View Standard Terms

Minimum Term: Usually 3-6 months depending on service
Notice Period: Typically 30 days
Billing: Monthly in advance
Break Clauses: Available on longer contracts

Why Minimum Terms Exist

Digital marketing requires time to:

  • Gather sufficient data for optimisation
  • Test and refine strategies
  • Allow algorithms to learn
  • See compound effects (especially SEO)

Judging performance after one month would be like judging a marathon runner at the 1-mile mark.

After Initial Term

Contracts typically roll month-to-month after the initial period, with the agreed notice period applying.

Project Work

One-off projects (audits, setups, launches) have fixed scopes and timelines rather than ongoing retainers.