LinkedIn is typically the most expensive social advertising platform, but the quality of B2B leads often justifies the higher costs.
Typical LinkedIn Costs
- CPC: £4-£8 (can exceed £15 for competitive audiences)
- CPM: £25-£50+
- Cost per lead: £30-£100+
- Minimum daily budget: £10
Why LinkedIn Is More Expensive
View Cost Factors
Audience Value: Reaching decision-makers commands premium pricing
Targeting Precision: Professional data is more valuable
Less Inventory: Smaller platform than Meta or Google
B2B Context: Higher purchase values justify higher costs
Recommended Budgets
- Testing: £2,000-£3,000/month minimum
- Established campaigns: £5,000+/month
- Scale: £10,000+/month
ROI Consideration
A £50 lead that converts to a £10,000 contract is excellent ROI. Evaluate LinkedIn costs against deal size and lifetime value, not just cost per click.