Artificial intelligence in marketing uses machine learning and automation to improve targeting, personalisation, content creation, and campaign optimisation at scale.
Current AI Marketing Applications
View AI Uses
Ad Optimisation: Automated bidding, audience targeting, creative testing
Personalisation: Product recommendations, dynamic content
Content Creation: Copy generation, image creation, video editing
Chatbots: Customer service, lead qualification
Predictive Analytics: Customer behaviour forecasting, churn prediction
Email: Send time optimisation, subject line testing
AI Tools We Use
- Meta Advantage+ campaigns
- Google Performance Max
- Klaviyo predictive analytics
- ChatGPT and Claude for content assistance
- Various creative AI tools
AI Limitations
- Requires human oversight and strategy
- Can produce generic or incorrect content
- Black box decision-making
- Data quality affects output quality
Our Approach
We use AI as a tool to enhance human expertise, not replace it. AI handles scale and optimisation; humans provide strategy, creativity, and judgment.