Email & Messaging

What is a CRM and why do I need one? A Customer Relationship Management (CRM) system centralises customer data and interactions. It helps businesses manage relationships, track sales, and improve customer experience. What a CRM Does Stores customer contact informationTracks all interactions and communicationsManages sales pipeline and dealsAutomates follow-ups and tasksProvides reporting and insights Popular CRM Platforms View CRM OptionsHubSpot:...

What is HubSpot and how can it help my business? HubSpot is an all-in-one platform combining CRM, marketing, sales, and service tools. Its free CRM and modular hubs make it accessible for businesses of all sizes. HubSpot Hubs View HubSpot ProductsFree CRM: Contact management, deals, tasks, basic reportingMarketing Hub: Email, landing pages, automation, ads, socialSales Hub: Sequences, quotes, calling, advanced...

What is SMS marketing? SMS marketing sends promotional and transactional messages via text. With 98% open rates and immediate delivery, it is one of the most effective direct channels available. Why SMS Works 98% open rate (vs 20% for email)90% read within 3 minutesHigher engagement than other channelsImmediate deliveryPersonal and direct SMS Use Cases...

What is marketing automation? Marketing automation uses software to automate repetitive marketing tasks, enabling personalised communication at scale without manual effort. Common Automation Use Cases View Automation ExamplesEmail Sequences: Welcome series, nurture flows, re-engagementAbandoned Cart: Automatic reminders for incomplete purchasesLead Scoring: Automatically qualifying leads based on behaviourSegmentation: Dynamic list building based on actionsSocial Posting:...

What is email segmentation and why is it important? Email segmentation divides your subscriber list into smaller groups based on shared characteristics, allowing you to send more relevant, targeted messages. Why Segmentation Matters Segmented campaigns have 14% higher open rates100% higher click-through rates than non-segmentedReduces unsubscribes by sending relevant contentIncreases revenue per email sent Common Segmentation Criteria View Segmentation...

Should I use SMS marketing? SMS marketing delivers messages directly to customers' phones with exceptionally high engagement rates. It works best alongside email, not as a replacement. SMS Statistics 98% open rate (vs 20% for email)90% read within 3 minutes45% response rateHigher urgency and immediacy Best Use Cases View SMS Use CasesFlash sales: Time-sensitive promotionsOrder...

How do I grow my email list? A quality email list is one of your most valuable marketing assets. Here are proven strategies to grow it ethically and effectively. Website Opt-In Methods View Website StrategiesPop-ups: Exit-intent, timed, or scroll-triggered with compelling offersEmbedded forms: In footer, sidebar, or within contentLanding pages: Dedicated sign-up pages for specific offersCheckout opt-in:...

What metrics should I track for email marketing? Tracking the right metrics helps you understand performance and identify improvement opportunities. Key Email Metrics Open RatePercentage who opened your email. Affected by subject line and sender reputation. Note: Apple Mail Privacy Protection has made this less reliable since 2021. Click RatePercentage who clicked a link. More reliable than open...

What is Klaviyo and why do you recommend it? Klaviyo is an email and SMS marketing platform built specifically for ecommerce, known for its powerful automation and personalisation capabilities. Why We Recommend Klaviyo Native ecommerce integrations (Shopify, WooCommerce, etc.)Advanced segmentation based on purchase behaviourPowerful automation flowsRevenue attribution and analyticsSMS marketing built-in Key Features Automated FlowsWelcome series, abandoned cart, post-purchase,...

What email flows should every ecommerce store have? Automated email flows work 24/7 to convert subscribers and retain customers. These are the essential flows every store needs. Must-Have Flows Welcome SeriesTriggered when someone subscribes. Introduce your brand, share your story, and offer a first-purchase incentive. Typically 3-5 emails over 7-10 days. Abandoned CartRecover lost sales when shoppers leave...

How often should I send marketing emails? Email frequency depends on your industry, audience, and content quality. There is no universal answer, but there are best practices. General Guidelines Recommended Frequency by Business TypeEcommerce: 2-4 campaigns per weekB2B/Services: 1-2 per week or bi-weeklyContent/Media: 1-3 per weekRestaurants/Hospitality: 1-2 per week Signs You Are Emailing Too Much Unsubscribe rates...

What is email deliverability and why does it matter? Email deliverability is the ability to successfully land emails in subscribers' inboxes rather than spam folders or being blocked entirely. Why It Matters If emails do not reach the inbox, nothing else matters. Poor deliverability means: Wasted effort creating emails nobody seesLost revenue from undelivered campaignsDamaged sender reputationPotential blacklisting Factors...