Influencer whitelisting (also called creator licensing) allows brands to run paid ads through an influencer's social media account. It combines influencer authenticity with paid media targeting and scale.

How Whitelisting Works

View the Process

1. Partnership Agreement: Brand and influencer agree to whitelisting terms
2. Account Access: Influencer grants advertising permissions via Meta Business Manager or TikTok Creator Marketplace
3. Ad Creation: Brand creates ads using influencer's content and identity
4. Paid Distribution: Ads run from influencer's handle with paid targeting
5. Broader Reach: Content reaches beyond organic followers

Benefits of Whitelisting

  • Ads appear more authentic (from creator, not brand)
  • Access to precise targeting and retargeting
  • Scale reach beyond organic audience
  • Better performance than brand ads (often)
  • A/B test influencer content

Whitelisting Considerations

  • Requires influencer agreement and trust
  • Additional fees typically apply
  • Content must comply with ad policies
  • Clear disclosure still required
  • Usage rights must be negotiated

Platform Setup

On Meta, influencers grant partnership ad permissions through Business Manager. On TikTok, use Spark Ads to boost creator content. Each platform has specific technical requirements.