A pixel is a small piece of code placed on your website that tracks visitor behaviour and enables conversion tracking, retargeting, and audience building for advertising platforms.
Common Pixels
View Major Pixels
Meta Pixel: Tracks for Facebook and Instagram ads
Google Tag: Tracks for Google Ads conversions
TikTok Pixel: Tracks for TikTok ads
LinkedIn Insight Tag: Tracks for LinkedIn ads
Pinterest Tag: Tracks for Pinterest ads
Twitter/X Pixel: Tracks for X ads
What Pixels Track
- Page views
- Add to cart actions
- Purchases and revenue
- Form submissions
- Button clicks
- Time on site
Pixel Use Cases
- Conversion tracking and attribution
- Retargeting website visitors
- Building custom audiences
- Creating lookalike audiences
- Optimising campaigns for conversions
Implementation
Install pixels via Google Tag Manager for easier management. Set up standard events (PageView, Purchase, Lead) and custom events as needed. Test thoroughly before running campaigns.