Remarketing (or retargeting) shows ads to people who have previously visited your website or engaged with your content.
How It Works
- Visitor comes to your website
- Tracking pixel adds them to an audience list
- They see your ads as they browse other sites
- Reminder prompts them to return and convert
Types of Remarketing
Standard Remarketing
Show display ads to past visitors across the Google Display Network.
Dynamic Remarketing
Show ads featuring specific products visitors viewed. Highly effective for ecommerce.
Video Remarketing
Target people who have interacted with your YouTube videos or channel.
Customer List Remarketing
Upload customer emails to target existing customers with ads.
Why It Is Effective
- Targets warm audiences who know your brand
- Higher conversion rates than cold traffic
- Lower cost per acquisition
- Keeps your brand top of mind
Most visitors do not convert on their first visit. Remarketing gives you multiple chances to bring them back.