Tracking conversions is essential for measuring ROI and enabling Meta's algorithm to optimise for results.

What You Need

  • Meta Pixel installed on your site
  • Conversions API configured (recommended)
  • Conversion events set up for key actions

Standard Events

Meta supports standard events that you can track:

View Standard Events

Purchase - Completed transaction
Add to Cart - Product added to cart
Initiate Checkout - Started checkout process
Lead - Form submission
Complete Registration - Sign-up completed
View Content - Page view

Custom Conversions

For actions that do not fit standard events, you can create custom conversions based on URL rules or custom event parameters.

Verification

We use the Meta Pixel Helper Chrome extension to verify events are firing correctly, then confirm data is flowing in Events Manager.