Meta Ads

Why is my Facebook ad not spending? Facebook ads may not spend due to review status, narrow audience, low bids, policy rejection, payment issues, or schedule restrictions.

What is the learning phase in Meta ads? Meta learning phase is when the algorithm figures out optimal ad delivery. It ends after approximately 50 conversions in 7 days. Avoid frequent edits during this period.

What video lengths work best for Meta ads? Meta video ads work best at 15 seconds or less for Feed, Stories, and Reels. Hook viewers in the first 2-3 seconds and design for sound-off viewing.

What ad formats work best on Facebook and Instagram? Facebook and Instagram ad formats include single image, video, carousel, collection, and Stories/Reels. We recommend testing a mix of formats.

What is a Custom Audience? Custom Audiences target people who already interacted with your business through customer lists, website traffic, app activity, engagement, or video views.

What is a Lookalike Audience? Lookalike Audiences find new people similar to your existing customers. Meta analyses your seed audience and finds users with matching traits.

What campaign objectives should I use on Meta? Meta campaign objectives explained: Sales for conversions, Leads for contact collection, Traffic for clicks, Awareness for reach, Engagement for social proof.

How much should I spend on Facebook and Instagram ads? Minimum Facebook and Instagram ad budgets range from 1,000 to 3,000 GBP monthly depending on objective. We recommend 70/30 split between proven and test campaigns.

What is the difference between a Facebook Page and a Business Manager? Facebook Page is your public presence. Business Manager is the back-office control centre. Ad Account is where you create and pay for ads.

How do I set up a Meta Business Manager account? Step-by-step guide to creating a Meta Business Manager account at business.facebook.com using your work email and Facebook profile.

What is the Meta Conversions API and do I need it? Meta Conversions API is server-side tracking that bypasses browser limitations. We recommend using both Pixel and CAPI for redundant tracking.