Conversion & E-commerce

What is a loyalty programme and should I have one? A loyalty programme rewards customers for repeat purchases, encouraging retention and increasing lifetime value. When designed well, they create genuine competitive advantage. Types of Loyalty Programmes View Programme TypesPoints-Based: Earn points per purchase, redeem for rewardsTiered: Unlock better benefits at higher spending levelsPaid/Premium: Subscription for exclusive benefits (Amazon Prime model)Cashback:...

What is churn rate and how do I reduce it? Churn rate measures the percentage of customers who stop buying from you over a given period. Reducing churn is one of the most impactful things you can do for profitability. Calculating Churn Churn Rate = (Customers Lost During Period / Customers at Start of Period) x 100 View ExampleStarted January...

What is customer retention and why is it important? Customer retention is keeping existing customers coming back. It is often more profitable than acquisition, yet many businesses underinvest in it. Why Retention Matters Acquiring a new customer costs 5-25x more than retaining oneIncreasing retention by 5% can increase profits by 25-95%Repeat customers spend 67% more than new onesLoyal customers...

What Shopify apps do you recommend? The Shopify App Store has thousands of apps. Here are the essential categories and our recommended solutions for most ecommerce businesses. Email Marketing Klaviyo (our top recommendation)OmnisendMailchimp Reviews and Social Proof View Review AppsLoox: Photo reviews with referral programmeJudge.me: Affordable, feature-rich reviewsYotpo: Enterprise reviews and loyaltyOkendo: Advanced review features and...

What is Shopify and why do businesses use it? Shopify is a leading ecommerce platform that allows businesses to create online stores without technical expertise. It powers over 4 million websites globally. Why Choose Shopify Easy to set up and manageNo coding required for basic storesReliable hosting includedSecure payment processingExtensive app ecosystemScales from startup to enterprise Shopify Plans View...

What is a call to action (CTA)? A call to action is a prompt telling users what action to take next. Effective CTAs guide visitors toward conversion and are crucial for marketing success. CTA Best Practices View CTA GuidelinesAction-Oriented: Use verbs (Get, Start, Download, Book)Specific: "Get Your Free Quote" vs generic "Submit"Urgent: Create appropriate urgency without being...

What is social proof and why does it matter? Social proof is the psychological phenomenon where people follow the actions of others. In marketing, it reduces purchase anxiety and builds trust. Types of Social Proof View Social Proof TypesCustomer Reviews: Star ratings and written feedbackTestimonials: Curated customer success storiesCase Studies: Detailed results documentationUser Numbers: "Join 10,000+ customers"Expert Endorsements: Industry...

Do I need a mobile-optimised website? Absolutely. Mobile optimisation is not optional; it is essential for modern digital marketing success. Mobile Statistics 60%+ of web traffic is mobile70%+ of social media traffic is mobile80%+ of Meta ad clicks are on mobileGoogle uses mobile-first indexing What Mobile Optimisation Means View Mobile RequirementsResponsive Design: Layouts adapt to screen...

How important is website speed for marketing? Website speed directly impacts conversion rates, SEO rankings, and ad performance. It is one of the most important technical factors in digital marketing. Speed Impact on Conversions 1-second delay reduces conversions by 7%53% of mobile visitors leave if page takes over 3 secondsAmazon found every 100ms delay cost 1% in...

What is Amazon Advertising? Amazon Advertising is Amazon's pay-per-click platform that helps sellers and brands increase visibility and sales on the world's largest online marketplace. Why Advertise on Amazon Reach customers with high purchase intent63% of online product searches start on AmazonAdvertising directly impacts organic rankingCompete effectively in crowded categories Amazon Ad Types Sponsored...

What makes a good landing page? A good landing page converts visitors into customers by presenting a clear, compelling offer with minimal friction. Essential Landing Page Elements View Key ElementsClear Headline: Immediately communicates value propositionCompelling Subheadline: Expands on the benefitHero Image/Video: Shows product or outcomeBenefits: What the customer gains, not just featuresSocial Proof: Reviews, testimonials, trust...

What is conversion rate optimisation (CRO)? Conversion rate optimisation improves the percentage of website visitors who complete desired actions, making your existing traffic more valuable. Why CRO Matters Improving conversion rate from 2% to 3% increases revenue by 50% without spending more on traffic. CRO compounds the value of all marketing efforts. What CRO Involves View...

Should I sell on Amazon UK, EU, or US? Expanding to additional Amazon marketplaces can significantly grow your business, but requires careful planning. Amazon Marketplace Comparison Amazon UKPros: Familiar market, same language, easier logisticsCons: Smaller market than USBest for: UK-based brands starting out Amazon EUPros: Large combined market (DE, FR, IT, ES, NL, etc.)Cons: VAT complexity, translation needs, Brexit...

What is Amazon Brand Registry and why do I need it? Amazon Brand Registry is a programme for trademarked brands that unlocks additional tools and protections on Amazon. Requirements Active registered trademark in each countryTrademark must be text-based or image-based with wordsAbility to verify as rights owner Benefits of Brand Registry View Brand Registry BenefitsA+ Content: Enhanced product descriptions with rich...

What budget do I need for Amazon Advertising? Amazon advertising budgets vary widely based on category competition, goals, and product margins. Recommended Monthly Minimums Testing/Launch: £1,000-£2,000Established Products: £2,500-£5,000Competitive Categories: £5,000+Brand Building (DSP): £10,000+ Factors Affecting Budget View Budget FactorsCategory Competition: Supplements and electronics cost more than niche categoriesProduct Price: Higher-priced items can sustain higher CPCsMargins: Determines how much...