Strategy & Planning

How long does it take to see results from Google Ads? Google Ads can drive traffic immediately, but optimised performance takes time to develop. Timeline Overview View Expected TimelineWeek 1-2: Campaigns launch, initial data collectionWeek 3-4: First optimisations, negative keywords addedMonth 2: Smart Bidding learns, performance stabilisesMonth 3+: Refined targeting, improved efficiency Factors Affecting Speed Budget: Higher budgets gather data fasterCompetition:...

How long does SEO take to work? SEO is a long-term investment. Unlike paid ads, results build gradually over time. Typical Timeline View SEO TimelineMonth 1-2: Technical audit, fixes, strategy developmentMonth 3-4: On-page optimisation, content creation beginsMonth 4-6: Initial ranking improvements on lower-competition termsMonth 6-12: Meaningful traffic growth, competitive terms start rankingYear 2+: Compounding returns, authority established...